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November 21st, 2008 at 09:15pm Under Marketing & SEO
Youth Marketing Presentations
What is Uncommon Sense?
Perhaps the best way to describe the uncommon is to describe what it is not.
So let us first examine, what is common sense?
As Einstein said “Common sense is but the collection of prejudices acquired by age eighteen”
Common Sense is the rationale behind a boring marketing decision to aim for the safe option or marketing by committee
Common Sense tells us through the media that we are “not enough” but the pain can be removed by this next purchase - a BMW or Olay’s wrinkle cream
Common Sense propels business owners to constantly seek “more” growth, “more” market share because that’s what everyone else is doing
Common Sense is health and safety, litigious culture and the 4 page disclaimer
Common Sense means our organizations encourage us to be “busy” and spend our days chasing our tails, checking emails and reacting to other people’s agendas
I’m sure that some of these resonate with you, because these are common symptoms to a common problem - that is we live in fear of making decisions, taking risks and being guided by our principles
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