November 23rd, 2008 at 07:45pm
Under Marketing & SEO
Gooruze is your online marketing community.
Discover and share the latest internet marketing news, advice, industry blogs and answers as ranked by fellow online marketers.
Whether you’re an expert or just starting out — It’s the place to expand your knowledge, build your reputation and fast track your marketing success.
Get involved and rise up the Gooruze ranks.
Online Marketing Best Practices
irishtitan
Hi Everyone, Please take it easy on a newbie who is curious and wants to learn from everyone…
I’m starting an online retailer focused on sporting goods (apparel, equipment, etc.). I’ve been testing some numbers based on best practices research, and now I want to start rolling this out to a bigger sample. However, I have a question about how the numbers roll up. If I were to do the following:
Affiliate: 10% of sales CSE: 20% of sales Email Marketing: 5% of sales SEM: 10% of sales That adds to 45% of sales spent on marketing. Does that sound right? Too high? Too low? Again, I’m not looking for anyone to “do my work for me”, I’m just using you experts as a sounding board. Thanks in advance for the help - much appreciated.
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By admin
November 22nd, 2008 at 06:16pm
Under Marketing & SEO
The WebMarketCentral Blog
The official blog of WebMarketCentral.com, the web marketing portal, covering B2B lead generation and marketing, Web 2.0 social media, business blogging tools, micromarkets, interactive PR, and web marketing tools and resources.
Tom Pick
Marketing & PR Consultant
Minneapolis : Minnesota : United States
About WebMarketCentral
WMC is a portal site providing resources for interactive marketing professionals, including the latest web marketing and e-commerce news, helpful advice, webcasts, blog links, career opportunities and an extensive directory of online marketing resources. It also features the web’s most comprehensive directory of marketing and advertising trade publications and calendar of marketing events.
This site was conceived, designed, researched and developed, and is maintained by me, Tom Pick.
About Tom Pick
I’ve been a b2b marketer since 1992, focused on research, writing, leadership and online marketing since 1996.
Today, I help clients, independently and through B2B technology marketing and PR firm KC Associates, increase their visibility, credibility, and business success through interactive marketing and PR activities. Specifically:
* I’ve helped more than 30 clients in the U.S. and Canada—primarily technology companies but as diverse as real estate, call centers and preschool toys—dramatically improve their search position and traffic through search engine optimization (SEO).
* I’ve developed, optimized and managed several search engine marketing (SEM) campaigns that have significantly exceeded industry average benchmarks for click-through and conversion rates.
* I’ve created successful interactive marketing and PR programs for clients, including online video, blogging, podcasting, online advertising, thought leadership promotion and social media optimization.
I’ve been writing the WebMarketCentral online marketing blog—which has won several accolades including a MarketingSherpa Readers Choice award and is ranked in the top 0.08% of all blogs tracked by Technorati—since 2005. Among the topics covered on the WMC blog are SEO, social media optimization, online advertising and interactive PR.
I’m on a CMO Council advisory board and a member of the Minnesota Interactive Marketing Association (MIMA). And yes, I speak. Most recently, I presented “The 10 Ps of Successful Blogging” to a St. Paul business group, and “What PR Pros Need to Know About Social Media” at the Blogging for Business conference. More >>
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By admin
November 21st, 2008 at 09:15pm
Under Marketing & SEO
Youth Marketing Presentations
What is Uncommon Sense?
Perhaps the best way to describe the uncommon is to describe what it is not.
So let us first examine, what is common sense?
As Einstein said “Common sense is but the collection of prejudices acquired by age eighteen”
Common Sense is the rationale behind a boring marketing decision to aim for the safe option or marketing by committee
Common Sense tells us through the media that we are “not enough” but the pain can be removed by this next purchase - a BMW or Olay’s wrinkle cream
Common Sense propels business owners to constantly seek “more” growth, “more” market share because that’s what everyone else is doing
Common Sense is health and safety, litigious culture and the 4 page disclaimer
Common Sense means our organizations encourage us to be “busy” and spend our days chasing our tails, checking emails and reacting to other people’s agendas
I’m sure that some of these resonate with you, because these are common symptoms to a common problem - that is we live in fear of making decisions, taking risks and being guided by our principles
grahamdbrown.com
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By admin
November 21st, 2008 at 04:59pm
Under Marketing & SEO
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