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November 23rd, 2008 at 07:45pm Under Marketing & SEO
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Online Marketing Best Practices
irishtitan
Hi Everyone, Please take it easy on a newbie who is curious and wants to learn from everyone…
I’m starting an online retailer focused on sporting goods (apparel, equipment, etc.). I’ve been testing some numbers based on best practices research, and now I want to start rolling this out to a bigger sample. However, I have a question about how the numbers roll up. If I were to do the following:
Affiliate: 10% of sales CSE: 20% of sales Email Marketing: 5% of sales SEM: 10% of sales That adds to 45% of sales spent on marketing. Does that sound right? Too high? Too low? Again, I’m not looking for anyone to “do my work for me”, I’m just using you experts as a sounding board. Thanks in advance for the help - much appreciated.
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