Marketing & SEO
November 23rd, 2008 at 07:45pm
Under Marketing & SEO
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Online Marketing Best Practices
irishtitan
Hi Everyone, Please take it easy on a newbie who is curious and wants to learn from everyone…
I’m starting an online retailer focused on sporting goods (apparel, equipment, etc.). I’ve been testing some numbers based on best practices research, and now I want to start rolling this out to a bigger sample. However, I have a question about how the numbers roll up. If I were to do the following:
Affiliate: 10% of sales CSE: 20% of sales Email Marketing: 5% of sales SEM: 10% of sales That adds to 45% of sales spent on marketing. Does that sound right? Too high? Too low? Again, I’m not looking for anyone to “do my work for me”, I’m just using you experts as a sounding board. Thanks in advance for the help - much appreciated.
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By admin
November 22nd, 2008 at 06:16pm
Under Marketing & SEO
The WebMarketCentral Blog
The official blog of WebMarketCentral.com, the web marketing portal, covering B2B lead generation and marketing, Web 2.0 social media, business blogging tools, micromarkets, interactive PR, and web marketing tools and resources.
Tom Pick
Marketing & PR Consultant
Minneapolis : Minnesota : United States
About WebMarketCentral
WMC is a portal site providing resources for interactive marketing professionals, including the latest web marketing and e-commerce news, helpful advice, webcasts, blog links, career opportunities and an extensive directory of online marketing resources. It also features the web’s most comprehensive directory of marketing and advertising trade publications and calendar of marketing events.
This site was conceived, designed, researched and developed, and is maintained by me, Tom Pick.
About Tom Pick
I’ve been a b2b marketer since 1992, focused on research, writing, leadership and online marketing since 1996.
Today, I help clients, independently and through B2B technology marketing and PR firm KC Associates, increase their visibility, credibility, and business success through interactive marketing and PR activities. Specifically:
* I’ve helped more than 30 clients in the U.S. and Canada—primarily technology companies but as diverse as real estate, call centers and preschool toys—dramatically improve their search position and traffic through search engine optimization (SEO).
* I’ve developed, optimized and managed several search engine marketing (SEM) campaigns that have significantly exceeded industry average benchmarks for click-through and conversion rates.
* I’ve created successful interactive marketing and PR programs for clients, including online video, blogging, podcasting, online advertising, thought leadership promotion and social media optimization.
I’ve been writing the WebMarketCentral online marketing blog—which has won several accolades including a MarketingSherpa Readers Choice award and is ranked in the top 0.08% of all blogs tracked by Technorati—since 2005. Among the topics covered on the WMC blog are SEO, social media optimization, online advertising and interactive PR.
I’m on a CMO Council advisory board and a member of the Minnesota Interactive Marketing Association (MIMA). And yes, I speak. Most recently, I presented “The 10 Ps of Successful Blogging” to a St. Paul business group, and “What PR Pros Need to Know About Social Media” at the Blogging for Business conference. More >>
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By admin
November 21st, 2008 at 11:45pm
Under Marketing & SEO
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By admin
November 21st, 2008 at 11:30pm
Under Marketing & SEO
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By admin
November 21st, 2008 at 11:15pm
Under Marketing & SEO
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By admin
November 21st, 2008 at 11:00pm
Under Marketing & SEO
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By admin
November 21st, 2008 at 10:45pm
Under Marketing & SEO
Matt Dickman is Vice President, Digital Marketing at Fleishman-Hillard in Cleveland, Ohio. This is his personal blog and the thoughts and opinions expressed here are his and do not necessarily represent the views of his employer or its clients.
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By admin
November 21st, 2008 at 10:30pm
Under Marketing & SEO
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By admin
November 21st, 2008 at 10:00pm
Under Marketing & SEO
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By admin
November 21st, 2008 at 09:45pm
Under Marketing & SEO
Cory Miller Media is a web development agency, focusing on business web design, blog consulting and premium WordPress themes.
Owned and operated by Cory Miller, he has more than 9 years experience in journalism, marketing and web design.
In January 2008, he co-founded and launched iThemes Media, a provider of premium WordPress themes for small businesses and bloggers.
Join Cory Miller also on Facebook (please introduce yourself though), LinkedIn and Twitter.
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By admin
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